Construction and trade work

Your Marketing Is Leaking Revenue. We Show You Where.

We study how the most profitable HVAC, roofing, and plumbing companies actually grow — analyzing their marketing spend, lead conversion, and pipeline systems. Then we publish everything we find.

Get a Revenue Leak Audit → Read the Research
What a Revenue Leak Audit Reveals
$247K /year

Revenue leakage identified in a $2.3M HVAC company spending $7K/month on marketing

✕

34% of calls missed — no voicemail follow-up system

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Zero conversion tracking on $4,200/month Google Ads spend

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No estimate follow-up — 68% of quotes never get a second touch

✓

Strong review count — but zero responses to negative reviews

3Trades covered: HVAC, Roofing, Plumbing
15+US markets researched
FreeResearch, tools, and benchmarks published weekly
HVAC technician at work
Service van fleet
67%
of owners can't connect ad spend to booked jobs
The Problem

You're spending $5K–$15K a month on marketing. Can you prove it's working?

Most home service companies are making marketing decisions blind. Agencies send click reports. Lead platforms charge per call. But nobody shows you the complete picture.

  • $

    "I'm spending money but I don't know what's working." Your agency shows impressions and clicks. You need to see cost per booked job.

  • ✕

    "My leads are garbage." The problem usually isn't lead quality — it's that nobody trained your front desk to qualify and book them.

  • ?

    "I tried agencies before and got burned." Every vendor has a financial incentive to recommend more ad spend. We don't.

How We Work

We're not an agency. We don't run your ads. We show you the truth.

Built on Tenth is a revenue intelligence operation. We analyze what's actually working across hundreds of home service companies — then give you the playbook.

Data analytics
01 — Research

We Study What's Working

We analyze the Google presence, ad strategy, review ecosystem, and competitive position of hundreds of HVAC, roofing, and plumbing companies.

Financial analysis
02 — Diagnose

We Find the Revenue Leaks

Every gap gets translated into dollars. Not "your website needs work" — but "this is costing you an estimated $180K per year."

Strategic planning
03 — Build the System

We Design Growth Systems

Phone scripts, follow-up sequences, channel strategy, tracking dashboards — custom-built for your business and your market.

Free tools that show you the money

Plug in your numbers. See exactly where your revenue is leaking. Takes less than 2 minutes.

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Marketing Cost Calculator

Enter your ad spend, lead count, close rate, and average ticket. See your true cost per customer with industry benchmarks.

Calculate your numbers →
📞

Phone Revenue Calculator

How many calls are you missing? Enter your call volume and answer rate to see the monthly revenue impact.

See your lost revenue →
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Lead Source Grader

Google Ads, LSAs, Angi, referrals — which deserve more budget and which are draining it? Get a prioritized scorecard.

Grade your lead sources →
See all 5 free tools →
Work With Us

Stop guessing. Start knowing.

Every engagement starts with data and ends with a system. No long-term contracts. No recurring fees. Just clarity.

Revenue Leak Audit
$750
Comprehensive marketing analysis benchmarked against your top local competitors, with every finding translated into dollars.
  • Google Business Profile analysis vs. competitors
  • Website conversion audit
  • Google Ads and LSA assessment
  • Review ecosystem analysis
  • Competitive landscape mapping
  • 15-25 page report in 7 days
Apply for an Audit
Growth System Blueprint
$3,000
Full audit plus a custom growth system — demand capture, conversion infrastructure, follow-up engine, and measurement dashboard.
  • Everything in the Revenue Leak Audit
  • Custom channel strategy + budget allocation
  • Phone scripts and qualification framework
  • Follow-up sequences and review system
  • KPI dashboard with tracking templates
  • 90-day implementation calendar
Apply for a Blueprint
90-Day Growth Advisory
$7,500
Audit, blueprint, and 12 weeks of strategic guidance as you implement — adjusting in real-time based on your results.
  • Complete audit and blueprint
  • 12 weeks of weekly performance reviews
  • Priority async access (24-48hr response)
  • Monthly competitor re-benchmarking
  • Exit report with before/after analysis
  • 6-month forward roadmap
Apply for Advisory

The Weekly Growth Report

One actionable growth insight every Tuesday — backed by data from analyzing hundreds of HVAC, roofing, and plumbing companies. No fluff. No pitches. Just the numbers.

Free. Every Tuesday. Unsubscribe anytime.