About Built on Tenth

We study how HVAC, roofing, and plumbing companies actually grow.

Built on Tenth is a revenue intelligence operation. We analyze the marketing systems, competitive positioning, and phone conversion performance of home service companies across the US, and publish everything we find. No agency incentives. No retainers. No reason to recommend more ad spend.

Independent research No ad spend incentive Written delivery only 3 trades · 15+ markets

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Tanvir Hossain

Founder, Built on Tenth

After analyzing hundreds of HVAC, roofing, and plumbing companies, their Google presence, ad strategies, phone systems, and competitive positions, the pattern became clear. The top performers weren't spending more. They were measuring differently, handling calls better, and following up where everyone else gave up.

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Why We Exist

Most home service owners are flying blind on marketing spend.

They write checks - $5,000 to $15,000 every month - to agencies, lead platforms, and ad networks. In return they get click reports, impression counts, and quality scores. But nobody tells them their cost per booked job. Nobody shows them which channel is producing and which is burning cash.

Agencies have a financial incentive to recommend more spend. Lead platforms charge per call regardless of whether those calls book. And most software vendors define success as more activity - not more revenue.

"The companies losing the most money on marketing aren't being scammed. They just don't have the data to see what's happening. That's the problem we're solving."

Built on Tenth sits outside that incentive structure. We don't run ads, don't manage campaigns, and don't take referral fees. Our only product is analysis - which means our only incentive is getting the analysis right.

How We Work

The research methodology

Each audit follows the same five-step process. Built over hundreds of company analyses. Refined to surface the gaps that actually cost contractors money.

Competitive market analysis

For every company we study, we map the full competitive landscape - Google Business Profile performance, review velocity, ad visibility, and organic ranking across their actual service markets. We benchmark against the top 5–7 performers in that same geography. Most owners have never seen this comparison. It's usually the first shock.

Revenue leak identification

We translate every gap into a dollar figure. Not "your phone answer rate is low" - but "at your call volume and average ticket, a 66% answer rate costs you an estimated $84,000/month in missed revenue." Every finding gets a number attached. No vague recommendations.

Pattern recognition across companies

Individual audits feed into broader benchmarks. When we've analyzed 50 roofing companies' phone systems, we can tell you exactly what the top quartile does differently - and what it's worth in revenue. That research gets published free. That's what keeps this independent.

System design, not just diagnosis

For clients who engage for a full audit, findings become blueprints. Phone scripts, follow-up sequences, tracking dashboards, channel allocation - every recommendation comes with an implementation path. Not just a problem description.

Written delivery, always

Every piece of work - from free tools to full audits - is delivered in writing. No calls, no presentations, no slide decks that gather dust. Documentation you can reference, share with your team, and act on at your pace.

What We Are - And Aren't

Understanding this distinction matters.

It affects whose advice you can trust - and whose advice is shaped by what they're selling.

✕ Not This

A marketing agency

Agencies run your ads, manage your campaigns, and take a percentage of spend. They benefit when you spend more. The incentive structure points toward more activity, not more booked jobs.

✓ This

An independent research operation

We study what works, publish the findings, and charge only for the analysis itself. Zero incentive to recommend more spend - ever. Our reputation depends entirely on being right.

✕ Not This

A coaching or consulting program

No monthly retainers, no mastermind groups, no recurring fees. No calls where you pay to have someone tell you things you already know.

✓ This

A data-driven audit service

Fixed-scope engagements with clear deliverables. A 15–25 page written report in 7 days. You know exactly what you're getting before you pay anything.

✕ Not This

A lead generation platform

We don't sell leads, take referral fees, or have financial relationships with the vendors we mention in our research. No conflicts of interest.

✓ This

A benchmark and intelligence publisher

Free tools, free benchmarks, free research - published every week. The goal is to raise the baseline for the entire industry, not just the companies who pay us.

Who This Is For

Built for operators, not marketers.

We write and work for home service business owners - people who run real operations with real trucks, real technicians, and real overhead. Not marketing departments.

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HVAC Companies

Residential and commercial HVAC operators dealing with high seasonality, competitive Google Ads markets, and the shift from repair-focused to replacement-focused revenue. If you're spending $5K+ on ads and don't know your cost per installed unit, this is for you.

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Roofing Companies

Retail and storm roofing operators navigating Angi leads, insurance work, and the challenge of building inbound demand in a category dominated by price shoppers. The ones who grow fastest are the ones who stop buying calls and start owning their Google presence.

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Plumbing Companies

Plumbing operators at the $1M–$5M revenue level trying to reduce dependency on referrals and build a predictable, trackable marketing system. The data shows most plumbers have the strongest close rates of any trade - and the worst lead source tracking.

Annual Revenue

$1M–$5M

Team Size

5–30 employees

Monthly Marketing Spend

$3K–$15K/month

Market

United States

Main Problem

Can't prove what's working

Prior History

Burned by agencies before

Communication Preference

Written, not calls

What They Want

Data, not pitches

We study how HVAC, roofing, and plumbing companies actually grow.

Most home service owners are flying blind on marketing spend.

The research methodology

Understanding this distinction matters.

Built for operators, not marketers.

Start with the free tools - or go straight to an audit.