Built on Tenth publishes independent competitive intelligence for HVAC operators who need to know exactly where they stand — before they spend another dollar on marketing, software, or expansion.
The Google Maps local pack shows three results. Position #4 receives roughly 8% of the clicks that position #1 receives. The gap isn't close. Most operators don't know what's separating them from the top — because their agency doesn't want them to know.
See where you rank in your market →Three common reasons HVAC operators arrive on this page. Pick the one that fits.
Data-grounded analysis of HVAC market dynamics. No "5 tips to grow your business." No generic best-practices content. Written for operators who want specifics.
HVAC maintenance agreements run $150 to $500 per year nationally, with most healthy operations pricing between $200 and $350. The agreement itself is rarely a profit center — the return shows up in the repair pipeline, replacement conversion, and customer retention from the maintenance customer base. Here is the tier structure that holds up, the modeled per-agreement margin math, and how to price the program for your market.
Industry-typical HVAC callback rates run 1-2% at top shops, 3-5% at acceptable shops, and 8%+ at broken-process shops. The harder problem is definition — the same operation can look like a 1.5% callback rate or an 8% callback rate depending on what you count. Here is the breakdown of every callback type, the modeled cost per callback, and how top operations actually track and reduce them.
Housecall Pro publishes pricing. ServiceTitan and FieldEdge do not. The first costs $59-$149 per month for small teams. The second runs an estimated $125-$398 per user per month plus $5K-$25K to implement. Here is the honest TCO at 3, 8, and 20 technicians, what each platform actually does, and the hidden costs nobody mentions in the sales pitch.
Each tool runs in your browser. No account. No signup. Useful standalone — more useful once you've read your market snapshot.
Each teardown analyzes the full competitive landscape of a specific metro area — map pack structure, review velocity leaders, conversion rate range, and where the biggest gaps live. Published without charge.
I run this practice alone. No team, no partners, no contractors doing the research while I sell. Every Market Diagnostic is written by the same person who pulled the data and ran the mystery shop. I built Built on Tenth because I kept seeing HVAC operators make expensive decisions based on reports written by people with a financial stake in the answer. This practice has one financial stake: yours.