PRODUCT SPEC · BUILT ON TENTH
Know Exactly Where
You're Losing Calls.
A written competitive market analysis for HVAC operators. We research your local market, measure every gap between you and your top 3 competitors, and deliver a written report in 5 business days.
Secure checkout · Written report delivered to your email
- No Discovery Calls.
- No Agency Upsells.
- No Retainers.
- No Fluff.
Independent research. No sales contact after purchase. No incentive to recommend anything beyond what the data shows.
THE DELIVERABLE
What the Diagnostic Covers
The Maps Gap
We identify exactly where your competitors outrank you in the local map pack and why they're in the top 3 while you're not. Every gap is ranked by estimated call impact.
YOU'LL SEE:
- → Map pack position for 5 keywords
- → Competitor GBP photo counts
- → Service area boundary comparison
The Trust Audit
Sentiment analysis of your review velocity versus market leaders. We calculate the "Trust Deficit" preventing high-ticket conversions and show exactly how far behind you are.
YOU'LL SEE:
- → Last-90-day review velocity
- → Rating gap vs. top 3 competitors
- → Trust deficit dollar estimate
The Responsiveness Test
Ghost-lead stress test of your digital intake system. Real-world measurement of call response time and lead handling — the exact places where revenue evaporates between inquiry and booking.
YOU'LL SEE:
- → Call response time vs. competitors
- → Web form response test
- → Booking conversion bottlenecks
THE PROCESS
How It Works
Place Your Order
5 MIN · SECURE CHECKOUT
Checkout via LemonSqueezy. You'll receive a short intake form asking for your business name, location, and top service. That's everything we need to start.
We Research Your Market
5 BUSINESS DAYS
We pull live data on your market — map pack rankings, review velocity, lead intake performance — and benchmark it against your top 3 local competitors.
Receive Your Report
DELIVERED TO YOUR EMAIL
A written PDF with data tables, competitive comparisons, and a prioritized action list ranked by revenue impact. Yours to keep, share with your team, or hand to your agency.
THE METHODOLOGY
How the Research Actually Works
Pull Real Competitive Data
We pull real data from your market — Google Business Profile rankings, review counts, rating velocity, photo activity, and map pack positions for 3–5 high-intent keywords in your service area. Your numbers measured against the companies actually taking your calls.
Test Your Lead Intake
A ghost lead is submitted through your phone line and web form during business hours. We measure how fast you respond, whether a booking is offered, and where leads fall through the cracks.
Calculate What Gaps Cost You
Every finding is translated into an estimated annual dollar amount using industry benchmarks and your local market data. You see exactly where revenue is leaking and how much.
Written Report in 5 Days
No call, no pitch deck, no retainer proposal. A document with data tables, competitive comparisons, severity ratings, and a prioritized action list ranked by revenue impact. Yours to keep, share, or hand to your agency and say "explain this."
$200. Written. In 5 Days.
No agency pitch. No retainer. Independent data only.
THE OUTPUT
See What You're Buying
WHAT'S INSIDE THE REPORT
-
MAP PACK POSITION TABLE
Your ranking vs. top 3 competitors for 5 high-intent keywords. Shows exactly who outranks you and by how much.
-
REVIEW VELOCITY COMPARISON
Side-by-side review count, average rating, and 90-day velocity. Your trust deficit translated to an estimated dollar impact.
-
LEAD INTAKE SCORECARD
Results of the ghost-lead test — call response time, web form response, booking offer. Benchmarked against your competitors.
-
PRIORITIZED ACTION LIST
Every gap ranked by estimated revenue impact. You know exactly what to fix first — and what to hand to your agency and say "explain this."
READY TO ORDER?
ORDER THE DIAGNOSTIC — $200 →$200 ONE TIME · NO RETAINER · NO FOLLOW-UP CHARGES
DELIVERED IN 5 BUSINESS DAYS · WRITTEN REPORT TO YOUR EMAIL
BEFORE YOU ORDER
Common Questions
Do I need to give you access to my Google account?
No. All research uses publicly available data. We never request account access or passwords.
What markets do you cover?
Any US market. We research your top 3 local competitors regardless of city or market size.
Is there a recurring fee or subscription?
No. $200 one time. No retainer. No follow-up charges. One report, one payment, complete.
What if my market is rural or very small?
Smaller markets often have the starkest gaps. The report works in any market with 3 visible competitors in the Google map pack.
How is this different from a free agency audit?
A free agency audit ends with a pitch to buy their services. This report has no upsell and no sales contact. We have no incentive to recommend anything beyond what the data shows.
BUILT ON TENTH · INDEPENDENT HVAC MARKET RESEARCH
$200.
Written.
In 5 Days.
A written competitive market analysis comparing your HVAC business against your top 3 local competitors. One payment. No retainer. No follow-up charges. No agency pitch.
ORDER THE DIAGNOSTIC — $200 →Questions? Email hello@builtontenth.com