Houston has a 10,033-review franchise at #2, an 8,219-review operator outside the top 3, and a 60-year company with just 371 reviews still in the map pack. The public data reveals exactly what wins AC repair calls in this market.
Phoenix averages 100+ days above 100°F per year. We pulled public data on the top 7 visible AC repair operators to see who holds the map pack, what signals they lead with, and what HVAC owners competing in this market should fix first.
Eight numbers that tell you whether your HVAC business is performing or just busy. From revenue per technician to map pack position, here is where each benchmark sits and what it signals.
A tune-up close rate of 98% and a replacement close rate of 35% can both be true at the same company. One looks fine. The other is leaving 50-65% of replacement revenue on the table. Most owners track one blended number and miss both signals.
Cost per lead is how agencies report. Cost per booked job is how owners should think. The same $10,000 can produce 40 booked jobs through one channel and 14 through another. Here is what each major HVAC marketing channel looks like at the booked-job level, and how to figure out which one is actually working for your operation.
Your HVAC techs spend 28% of their day driving. At $84.40 per hour in truck operating cost, that windshield time is not a scheduling nuisance. It is a revenue leak. Here is what it costs across a real fleet and which dispatch levers actually close the gap.
The map pack captures 42% of all clicks on a local HVAC search. Position 1 captures the majority of those. Position 4 captures almost none. Here is what the top 3 HVAC companies in a competitive market actually have built, and what it takes to get there.
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The average HVAC company has 17 Google reviews. The companies holding map pack positions in competitive markets have 150 to 400+. The gap is not just a count problem. Google weights velocity and recency heavily. A company with 500 reviews and no new ones in 90 days often loses ground to one with 90 reviews coming in at 20 per month.
A strong HVAC service agreement program attaches on 30 to 50% of eligible calls. Most companies are running well below that. The gap shows up in revenue per truck, slow-season call volume, and lifetime customer value. Here is how to benchmark your attach rate and which levers move it.
A $3M HVAC company at 4% net profit makes $120K. A $2.2M company at 14% net makes $308K. Revenue growth without margin discipline produces more work for less money. Here are the benchmarks, what compresses margins in HVAC, and how to tell whether your market is part of the problem.
Most HVAC replacement estimates do not close. A 35% win rate is not a failure. It is the industry average. The top performers close 50 to 55% of their replacement quotes. Here is what separates them, and how to tell whether your win rate is a follow-up problem, a financing problem, or a market positioning problem.
90% of HVAC revenue flows through the phone. Every unanswered call is not a missed contact. It is a specific dollar figure going somewhere else. Here is how to calculate your revenue per inbound call and where the answer rate and booking rate math intersects to produce or destroy that number.
Most HVAC owners spend on marketing without knowing four numbers that determine if any of it is working. Here is what they are and how to pull them today.
Most operators renew ServiceTitan on autopilot. Here is the three-number audit that tells you if it is actually earning its cost.
Most HVAC owners sign agency contracts and spend 12 months guessing whether it is working. The problem is not measurement difficulty. It is measuring the wrong things. Here is the evaluation framework, the 7 numbers a legitimate agency should report every month, and what weak answers tell you before you spend another dollar.
A $35 lead that books at 20% costs $175 per booked job. A $90 lead that books at 65% costs $138 per booked job. The cheaper lead is more expensive. Cost per lead hides this. Cost per booked job reveals it.
The map pack generates the highest-intent leads in HVAC at zero marginal cost per call once position is established. Most HVAC companies set up their profile once and leave it. Here is the full 35-point audit framework and where your profile is most likely giving ground to competitors who have not checked theirs in months either.
Most HVAC estimates that go cold are not lost to a competitor. They are lost to inertia. The homeowner expected you to follow up. When you didn't, they either called someone who did or let the decision sit. Here is what your cold estimate backlog is worth and how to recover it systematically.
Your HVAC marketing agency sends a report every month. It shows impressions, clicks, and cost per lead. It does not show how many of those leads became booked jobs. That gap is not an accident. Here is how to audit the agency you already have and what legitimate accountability actually looks like.
The average HVAC website converts 2 to 5% of visitors. Well-optimized sites hit 6 to 10%. Emergency service pages convert higher still. On 500 monthly visitors, the difference between a 3% and 7% conversion rate is 20 additional calls per month from traffic you already paid for.
A 10-person HVAC company doing $1.8M and one doing $2.9M are not in different markets. They're running different operations. Revenue per tech is the number that shows you which one you are -- and where the gap comes from.
Home services businesses miss around 27% of inbound calls. 85% of those callers never try again. Most owners guess this costs them $20K to $30K a year. The actual math usually produces a number twice that size.
HVAC lead costs vary massively by channel. Some sources look cheap and book poorly. Others look expensive and print jobs. Here's the 2026 cost-per-lead and cost-per-booked-job breakdown across every major channel.
When HVAC techs quote from memory, margins drift and average ticket gets crushed. Here's how flat-rate pricing changes revenue per truck, pricing consistency, and close rate -- and what to actually watch when building a price book.
Same prices. Same market. Same estimators. The only thing that changed was what happened after the estimate was sent. Here's the 4-touch sequence and the word-for-word scripts.
Most HVAC companies have a service agreement program that produces almost nothing. The ones that run it right add $150K to $300K in recurring revenue and fill their slow season dispatch board without buying a single extra lead.
LSAs sit above Google Ads and the map pack and charge per lead, not per click. For HVAC companies with 30+ reviews and a fast answer rate, they produce the lowest cost per booked job of any paid channel. Here is the full setup process, what moves your ranking once you are live, and when LSA is not actually your bottleneck.
General HVAC campaigns average $198 per lead. Heating repair campaigns average $144. The difference isn't the market or the budget -- it's campaign structure. Here's exactly what to change and how to tell if your agency has already done it.
A top-quartile HVAC truck generates $180K-$280K per year. A bottom-quartile truck generates $80K-$120K. Same technician hours, same market. The gap is almost never about effort -- it's about average ticket, jobs per day, and what happens on every call.
The HVAC industry average booking rate is 42%. Top CSR teams hit 62 to 70%. At 300 calls per month and a $1,800 average ticket, the gap between those two numbers is over $1M per year. Here is what healthy phone performance looks like by call type and where the leak usually hides.
Most owners are spending $8K to $15K/month without knowing their cost per booked job. Here's the actual math, benchmarks, a 5-step budget formula, and the three places HVAC companies silently leak marketing budget.
Strong reviews. Decent website. Running Google Ads. And still leaving an estimated $340,000/year on the table. Here's the full teardown, gap by gap.
Top-performing HVAC companies don't outspend the competition. They outmeasure it. Here's what the data from 300+ companies shows about where the real gap lives.